Sound Dimension is moving from technical validation into commercial execution and needs a repeatable way to research, qualify, multithread, and follow up with strategic streaming-platform prospects.

• •High-context conversations stall when notes live across CEO/CGO/BDO memory
• •Post-NAB and Scene Commerce demos may decay without prioritization
• •Outsized opportunity cost on every missed follow-up

Three time-bound triggers stack inside the next 30 days.

• •BDO hired 2026-04-13 to accelerate commercialization
• •AiFi Scene Commerce launched 2026-03-03
• •NAB Show 2026 (Apr 19-22) just generated demo pipeline
• •Q1 report 2026-05-13, AGM 2026-05-29

"Saw you just hired a Business Development Officer, launched AiFi Scene Commerce, and were running NAB demos. If you're now turning streaming-platform conversations into commercial pipeline, how are you keeping context, gaps, and next steps consistent across Rickard, Stéphanie, Anastasia, and Eddy?"

Three discovery questions that resolve the largest qualification gaps.

• •What happens after a promising streaming-platform demo: who owns follow-up, what gets logged, what's still unknown?
• •Where do stakeholder maps live for platform opportunities (technical evaluator + commercial buyer)?
• •Are post-NAB / Scene Commerce conversations prioritized by likelihood, strategic value, or recency?

"We already use HubSpot."

• •Response: "Buyer doesn't replace HubSpot — it produces the research, gaps, stakeholder map, and next action that make HubSpot notes useful."
• •Follow-up: "Which fields tell you what was confirmed vs. still unknown today?"

Build a custom sample context packet for one Sound Dimension target streaming platform. No customer logo to claim.

Pain, authority, budget, decision process, and active target list all unconfirmed.

"Give me one target account or one recent demo opportunity — I'll show you what a Buyer context packet would look like and how it maps to your next step."